The level of vehicle automation is the key driver for new E/E architectures, sensor architectures and high-bandwidth in-vehicle communication. Radar, Lidar and Camera are the key sensors as part of the new zonal architectures to enable autonomous driving. Hence these new technologies will dramatically increase the electronic content of a car which require to integrate more functionality on a chip, rather than on a PCB to provide the performance, safety and reliability in a small form factor device. A new class of high-performance System-on-Chip (SoC) and/or System-in-Package (SiP) is needed to process all sensor data and fuse them together. As a result, autonomous driving and infotainment platforms targeting maximum performance, running at giga-hertz frequencies need to be designed and optimized for scalability, power efficiency, thermal and EMI robustness. Hence a very efficient and highly automated development process is key in this fast-moving industry to deliver very efficient cars that fulfill the high quality, reliability and safety standards that we all expect for automotive products. This talk provides an overview of automotive trends and the implications for SoC and system design for sensors, automated driving platforms and infotainment systems.