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MEDIA ALERT: Cadence Demonstrates EDA360 Vision and Ecosystem Support at ARM Technical Conference 2010
SAN JOSE Calif., 05 Nov 2010

Cadence Design Systems, Inc. (NASDAQ: CDNS), a global leader in electronic design innovation, today announced that the company will be showcasing its EDA360 vision at the ARM Technical Conference (TechCon) 2010.

WHAT: Cadence Chief Marketing Officer and Senior Vice President John Bruggeman will participate in a fireside chat with Simon Segars, executive vice president and general manager of the Physical IP Division at ARM, followed by a networking hour. The chat, “The Electronics Industry is Evolving,” will discuss how ARM and Cadence are playing key roles in leading the revolution in innovative products and approaches to design. This session will take place from 5:00 p.m. to 5:45 p.m. on Tuesday, Nov. 9, 2010.

Cadence also will present a number of technical sessions at the conference including:

Keys to Silicon Realization of Gigahertz Performance and Lower Power ARM Cortex-A15
This session features Rob Lipsey, distinguished engineer at Cadence; Gopi Kudva, senior product engineering manager at Cadence; and Andrew Lambert, principal implementation engineer at ARM. This session will highlight key considerations in the implementation of ARM’s new Cortex-A15 MPcore processor and will describe advanced design techniques used in an RTL-to-GDSII digital implementation reference methodology.

This session will take place from 10:30 a.m. – 11:20 a.m. on Tuesday, Nov. 9, 2010.

Are System Developers Ready for Applications to Drive & Define a New World Order
This panel, hosted by Ron Wilson, director, content & media for events, EE Times Group, will feature panelists from Broadcom, Linaro, TSMC, Xilinx and Cadence, who will debate several aspects of system realization and evaluate key issues that will directly impact system-level design and hardware/software integration.

This session will take place from 2:00 p.m. – 2:50 p.m. on Thursday, Nov. 11, 2010.

A complete listing of Cadence participation at the event, including more than 10 paper presentations and technology demonstrations, can be found by clicking here.

WHERE: The ARM Technology Conference will be held at the Santa Clara Convention Center, 5001 Great America Parkway, Santa Clara, Calif.

WHEN: The ARM Technology Conference will take place Nov. 9-11, 2010. Exhibition hours are from 10:30 a.m. – 6:30 p.m. Nov. 9-10, and from 10:30 a.m. – 4:30 p.m. Nov. 11.

About Cadence
Cadence enables global electronic design innovation and plays an essential role in the creation of today's integrated circuits and electronics. Customers use Cadence software and hardware, methodologies, and services to design and verify advanced semiconductors, consumer electronics, networking and telecommunications equipment, and computer systems. The company is headquartered in San Jose, Calif., with sales offices, design centers, and research facilities around the world to serve the global electronics industry. More information about the company, its products, and services is available at

For more information, please contact:
Alison Kuhn
Racepoint Group
Direct: 415.694.6711

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