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Cadence Senior Vice President and Chief Strategy Officer Charlie Huang, Ph.D. To Present At 1st Asia Symposium on Quality Electronic Design Conference
SAN JOSE, Calif., 28 Apr 2009

Who:  
Charlie Huang, Ph.D. senior Vice President and Chief Strategy Officer, Cadence Design Systems, Inc. (NASDAQ: CDNS)   

WHAT:   
Charlie Huang will give a Keynote Speech “Trust But Verify – Product Quality in the SoC Era”at ASQED’09 at Crowne Plaza Mutiara in Kuala Lumpur, Malaysia.

For decades, chip companies have enjoyed consistent progress as manufacturing and testing technologies scaled to ever-smaller geometries.  Product quality was ensured by process control and chip testing.  But as the electronics world moves from individual ICs to systems-on-chip (SoCs), design verification is becoming a crucial factor in overall product quality.  In systems made from individual ICs, each chip’s design can be verified to perform its own functions correctly before integration with other parts.  In SoC designs, boundaries are blurred, no circuit is isolated, and any function or operation may be perturbed by any other operation.

The growing complexity of external features like phone, camera, video, game, and GPS is amplified by internal complications like energy-efficient design, multi-protocol channel management, and application integration.  The interactions of all these factors produce an exponential increase in the risk of design failure, which can produce schedule delays, increased costs, and defective products.  A new and comprehensive verification methodology must be applied to the SoC design process in order to ensure true product quality.


ASQED’09 (also known as ISQED-ASIA’09 is the first event organized by the International Society for Quality Electronic Design (ISQED.org) in continent Asia. This symposium will be co-organized by Malaysian Industry-Government Group for High Technology (MIGHT) and Malaysian Institute of Microsystems (MIMs) and ISQED (International Symposium on Quality Electronic Design) with support from Malaysian Industrial Development Authority (MIDA).


WHEN:  Wednesday, July 15, 2009
  12:00noon – 12:45

WHERE: Crowne Plaza Mutiara (Kuala Lumpur)
                    
Who should attend?
• Designer and Design Managers of the Integrated Circuits & Integrated System (IP, SoC, SiP)
• Researchers
• Developers
• Users of EDA/TCAD Tools & Design Flows and Methodologies Process/Device Technologist
• Manufacturing Specialist from Semiconductor, IC Packaging & Photovoltaic (Solar) 
                        
Download Complete Program Brochure»
Register »

Questions About this Event?
Send email to info09@isqed-asia.org

About Cadence
Cadence enables global electronic design innovation and plays an essential role in the creation of today's integrated circuits and electronics. Customers use Cadence software and hardware, methodologies, and services to design and verify advanced semiconductors, consumer electronics, networking and telecommunications equipment, and computer systems. The company is headquartered in San Jose, Calif., with sales offices, design centers, and research facilities around the world to serve the global electronics industry. More information about the company, its products, and services is available at www.cadence.com.


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