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Bruggeman

DAC Panel Says “Yes” to EDA in the Cloud -- But Differs on When

Do you expect widespread EDA usage in public clouds in 3 years, 8 years, or never? That's the question that was put before attendees at a Design Automation Conference (DAC) panel June 7. But first came a spirited discussion that revealed much about the motivations, advantages, and challenges of electronic...

Posted to Industry Insights (Weblog) by rgoering on Fri, Jun 10 2011
System Development Suite Is Key Draw at Embedded Systems Conference (ESC)

For press and analysts, the Cadence booth was the place to be at the Embedded Systems Conference (ESC) in San Jose, California, at 3:00 p.m. Tuesday May 3. That's when the shroud came off the covered booth and Cadence officially unveiled the System Development Suite , a new set of concurrent, connected...

Posted to Industry Insights (Weblog) by rgoering on Wed, May 4 2011
ARM Cadence Fireside Chat: Hardware Differentiation in an Apps-Driven World

A good discussion raises tough questions, and that was definitely the case at a "fireside chat" at the ARM Technology Conference (ARM Techcon) Nov. 9. The chat was a lively discussion between John Bruggeman (below, right), Cadence chief marketing officer, and Simon Segars (left), general manager...

Posted to Industry Insights (Weblog) by rgoering on Thu, Nov 11 2010
CDNLive! -- Cadence Outlines Strategies for EDA360 System, SoC and Silicon Realization

EDA360 was announced in April as a vision for the entire EDA industry. This vision of application-driven design has attracted a good deal of attention since then. What hasn't been much discussed -- yet -- is the Cadence strategy for realizing the vision. In a packed auditorium, attendees at CDNLive...

Posted to Industry Insights (Weblog) by rgoering on Wed, Oct 27 2010
ARM Techcon: Sessions, Papers Guide SoC Integrators

When a single company offers 11 out of 28 paper presentations on a given day at a conference, that's a heavy involvement. Add to that a fireside chat, a panel on applications-driven development, and a session on Silicon Realization with the ARM Cortex-A15, and you can see the depth of Cadence activity...

Posted to Industry Insights (Weblog) by rgoering on Thu, Oct 7 2010
GSA: What Mobile Data OEMs Need from Semiconductor Suppliers

Prediction: By 2020 there will be 50 billion mobile devices generating 1,000 times today's traffic. How can the semiconductor supply chain make this possible? By providing complete solutions that go beyond silicon alone, according to speakers at last week's Global Semiconductor Alliance ( GSA...

Posted to Industry Insights (Weblog) by rgoering on Wed, Sep 22 2010
Intel’s Gadi Singer: Applications Drive New Era Of SoC Design

Embedded/SoC Enablement Day was a new event at the recent Design Automation Conference that promised to "shed light" on where embedded systems meet hardware. It got off to a very enlightening start with a Thursday morning keynote speech by Gadi Singer, vice president and general manager of...

Posted to Industry Insights (Weblog) by rgoering on Mon, Jun 28 2010
Users, Partners Outline Mixed-Signal Silicon Realization Challenges

A lunch panel at the recent Design Automation Conference provided an inside look at Silicon Realization challenges from a foundry, IP provider, EDA supplier, and EDA user perspective. The panel, moderated by Cadence CMO John Bruggeman, focused heavily on mixed-signal design issues and power management...

Posted to Industry Insights (Weblog) by rgoering on Mon, Jun 21 2010
John Bruggeman Q and A: Explaining The EDA360 Vision

In this interview John Bruggeman, chief marketing officer at Cadence, answers questions about EDA360 and its potential impact on the electronics industry. He identifies key takeaways from the EDA360 vision paper and discusses the motivations and market conditions that are leading to this new approach...

Posted to Industry Insights (Weblog) by rgoering on Tue, Apr 27 2010
Panel: What Embedded Software Gurus Think About EDA

Now here's a novel idea - organize an EDA Consortium panel composed entirely of panelists from outside the EDA industry. That occurred April 15 at Cadence headquarters in San Jose at the EDA Consortium 2010 spring meeting . At this meeting John Bruggeman, Cadence CMO (and former head of marketing...

Posted to Industry Insights (Weblog) by rgoering on Sat, Apr 17 2010

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Bruggeman

DAC Panel Says “Yes” to EDA in the Cloud -- But Differs on When

System Development Suite Is Key Draw at Embedded Systems Conference (ESC)

ARM Cadence Fireside Chat: Hardware Differentiation in an Apps-Driven World

CDNLive! -- Cadence Outlines Strategies for EDA360 System, SoC and Silicon Realization

ARM Techcon: Sessions, Papers Guide SoC Integrators

GSA: What Mobile Data OEMs Need from Semiconductor Suppliers

Intel’s Gadi Singer: Applications Drive New Era Of SoC Design

Users, Partners Outline Mixed-Signal Silicon Realization Challenges

John Bruggeman Q and A: Explaining The EDA360 Vision

Panel: What Embedded Software Gurus Think About EDA