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Apple

What the 787 Dreamliner Can Teach Us About SoC design

The commercial aircraft industry is at a stage where it innovates at a much slower pace than the chip design industry -- however, we can find some parallels that offer us lessons. The most notably innovative aircraft recently developed is the Boeing 787 Dreamliner . It is the first commercial aircraft...

Posted to System Design and Verification (Weblog) by Jack Erickson on Wed, Feb 20 2013
A 10-year Look-Back from 2013 – Some Technology Predictions that are Coming True!

It is January 2013, the year has begun and it is time for my annual 10 year look-back to see how well technology predictions have been implemented or missed (you can find last year's look-back here ). This year's trip into the garage to find my old January IEEE Spectrum issues brought back memories...

Posted to System Design and Verification (Weblog) by fschirrmeister on Wed, Jan 23 2013
Speed of “Light” – My First iPhone 5 Impression

So what’s the big deal with the iPhone 5? Some folks have commented: "It is just a bit faster, taller, lighter – no big deal." Let me tell you one thing: Seeing, no handling and touching is believing. Like so many devices in the past, you have to try it yourself to appreciate it...

Posted to Functional Verification (Weblog) by Axel Scherer on Fri, Sep 21 2012
iPhone5 Differentiation is Chip Design

In case you may have missed it, Apple recently launched a new iPhone. As per the iPhone launch tradition, it brings with it a lot of excitement over the latest capabilities. Of course we don't know everything until it is actually available, but this latest incarnation has broken all kinds of records...

Posted to System Design and Verification (Weblog) by Jack Erickson on Wed, Sep 19 2012
Flash Memory Summit: Steve Wozniak's Early Encounters With Memory

Apple co-founder Steve Wozniak's keynote speech at last week's Flash Memory Summit did not go according to plan. Instead of speaking on "design innovation with solid state technologies," as stated in the program brochure, Wozniak gave an entertaining and sometimes hilarious account...

Posted to Industry Insights (Weblog) by rgoering on Mon, Aug 23 2010
What Madonna Can Teach You About Chip Design

Rather than wandering too far off-track with this one, what celebrity is more well-known for successfully reinventing themselves than Madonna? And it's probably less about reinvention than it is about adapting to a changing marketplace. How many other 1980's pop stars can still sell out arenas...

Posted to Logic Design (Weblog) by Jack Erickson on Fri, Mar 26 2010
Apple A4: What We’ve Heard, What We Can Learn

The big mystery behind the recent Apple iPad announcement is the A4 processor that powers this touchscreen, “tablet” PC. What’s in it, and why did Apple design its own system-on-chip (SoC) as opposed to using off-the-shelf hardware? First, I offer some tidbits of information and speculation...

Posted to Industry Insights (Weblog) by rgoering on Wed, Feb 3 2010
What Can We Learn From The iPad About Chip Design?

You probably heard that Apple announced a touchscreen tablet computer last week. The announcement came with a lot of talk of it defining a new product category. That's somewhat laughable, since tablet computers have been around for a few years. BUT - the previous tablet computers were all based on...

Posted to Logic Design (Weblog) by Jack Erickson on Tue, Feb 2 2010
Innovation != Invention

There's a common misperception, especially in technology fields, that invention and innovation are interchangeable terms. Innovation is a new solution to a problem, a new way of doing things, something that creates new markets and categories. Yes, an invention can enable innovation, but it is not...

Posted to Logic Design (Weblog) by Jack Erickson on Tue, Nov 3 2009

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Apple

What the 787 Dreamliner Can Teach Us About SoC design

A 10-year Look-Back from 2013 – Some Technology Predictions that are Coming True!

Speed of “Light” – My First iPhone 5 Impression

iPhone5 Differentiation is Chip Design

Flash Memory Summit: Steve Wozniak's Early Encounters With Memory

What Madonna Can Teach You About Chip Design

Apple A4: What We’ve Heard, What We Can Learn

What Can We Learn From The iPad About Chip Design?

Innovation != Invention