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Apple

  • Flash Memory Summit: Steve Wozniak's Early Encounters With Memory
    Apple co-founder Steve Wozniak's keynote speech at last week's Flash Memory Summit did not go according to plan. Instead of speaking on "design innovation with solid state technologies," as stated in the program brochure, Wozniak gave an entertaining and sometimes hilarious account...
    Posted to Industry Insights (Weblog) by rgoering on Mon, Aug 23 2010

  • What Madonna Can Teach You About Chip Design
    Rather than wandering too far off-track with this one, what celebrity is more well-known for successfully reinventing themselves than Madonna? And it's probably less about reinvention than it is about adapting to a changing marketplace. How many other 1980's pop stars can still sell out arenas...
    Posted to Logic Design (Weblog) by Jack Erickson on Fri, Mar 26 2010

  • Apple A4: What We’ve Heard, What We Can Learn
    The big mystery behind the recent Apple iPad announcement is the A4 processor that powers this touchscreen, “tablet” PC. What’s in it, and why did Apple design its own system-on-chip (SoC) as opposed to using off-the-shelf hardware? First, I offer some tidbits of information and speculation...
    Posted to Industry Insights (Weblog) by rgoering on Wed, Feb 3 2010

  • What Can We Learn From The iPad About Chip Design?
    You probably heard that Apple announced a touchscreen tablet computer last week. The announcement came with a lot of talk of it defining a new product category. That's somewhat laughable, since tablet computers have been around for a few years. BUT - the previous tablet computers were all based on...
    Posted to Logic Design (Weblog) by Jack Erickson on Tue, Feb 2 2010

  • Innovation != Invention
    There's a common misperception, especially in technology fields, that invention and innovation are interchangeable terms. Innovation is a new solution to a problem, a new way of doing things, something that creates new markets and categories. Yes, an invention can enable innovation, but it is not...
    Posted to Logic Design (Weblog) by Jack Erickson on Tue, Nov 3 2009
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