Pavel,
Your symbol needs to have cdsParam(N) labels - these must be of type ILLabel - the easiest way to achieve that is to use Create->Label in the symbol editor, then set Label Choice to "analog device annotate" - you'll need to change the cdsParam(1) to cdsParam(2) etc - the idea is that each number represents a slot for a parameter to be displayed.
Then go to Tools->CDF->Edit CDF, set the type to "Base" rather than "Effective" and navigate to your cell. Go to the Interpreted Labels tab (or section if using IC5141), and in the Parameters tab you can set cdsParam to display Instance/CDF Parameters, and then define the parameter names you want it to display. Take a look at (say) nmos4 from analogLib to get an idea as to how this is set up to show model, w, l etc.
Regards,
Andrew.