Home > Community > Blogs > System Design and Verification > what s the new cmo mean for cadence and system design and verification
 
Login with a Cadence account.
Not a member yet?
Create a permanent login account to make interactions with Cadence more convenient.

Register | Membership benefits
Get email delivery of the System Design and Verification blog (individual posts).
 

Email

* Required Fields

Recipients email * (separate multiple addresses with commas)

Your name *

Your email *

Message *

Contact Us

* Required Fields
First Name *

Last Name *

Email *

Company / Institution *

Comments: *

What's the New CMO Mean For Cadence and System Design and Verification?

Comments(0)Filed under: System Design and Verification, TLM, ASIC, FPGA, embedded, John Bruggeman, software

If you track Cadence stock or other EDA leadership news you undoubtedly know we've hired John Bruggeman as our new Chief Marketing Officer (CMO) and Vice President of Marketing. He's been part of some very dynamic companies, and most recently with Wind River, whose sale to Intel led to eventual arrival at Cadence. Given his recent experience with embedded software at Wind River, one might surmise that Cadence will "do something spectacular" in embedded software.

John popped out a blog today that describes his joining of Cadence, and how EDA has an opportunity to provide significant value to our customers by leading through several important changes in the industry.

One of those changes is the growing importance of software. The growth of FPGAs versus ASICs were driven partly by cost economics, but also by schedule availability for software. The emergence of virtual platforms and transaction level modeling for design and verification are also trends that result from the dominance of software in our industry.

One of the briefly mentioned points in John's blog is about the economic structure changes in our customer base. Not only is software driving design, but software is driving corporate structure and core competence development. This translates into higher numbers of engineers working on software than on hardware, as well as changing economic relationships between customers. The Apple iPhone breakdown shows not only the silicon eco-system, but it highlights how many companies provide the software that enables hand-held web browsing, music distribution, and play-by-play sports updates (my favorite!).

As John states, these changes present challenges for our customers to manage profitably, and opportunities for Cadence to innovate solutions that facilitate the new way of designing systems. And that's why I like my job, the outlook for Cadence, and the influence John is having internally and in the industry.

Steve Brown

Comments(0)

Leave a Comment


Name
E-mail (will not be published)
Comment
 I have read and agree to the Terms of use and Community Guidelines.
Community Guidelines
The Cadence Design Communities support Cadence users and technologists interacting to exchange ideas, news, technical information, and best practices to solve problems and get the most from Cadence technology. The community is open to everyone, and to provide the most value, we require participants to follow our Community Guidelines that facilitate a quality exchange of ideas and information. By accessing, contributing, using or downloading any materials from the site, you agree to be bound by the full Community Guidelines.