I decided to switch gears a bit and write about an interesting article I read in Electronic Engineering Times (April 6, 2009) - "Social networking: Boomer adoption Up, Gen Y Flat" by Junko Yoshida.
What I found fascinating is that us "old time" Baby Boomers are increasing the volume of blogs we read, social networking, and podcasts we listen to by 67%. Our counterpart Gen Y'ers (while having a larger percentage of participation) have been flat during the same time period. The management consulting firm, Accenture, conducted the poll of 3000 consumers. A senior executive with Accenture's consumer technology practice, Kumu Puri, stated - "Baby boomers are more hip with technologies than we usually give them credit for". The pickup in boomer's adoption of the Internet-enabled applications and services over the past year might indicate a brewing social imperative.
The number of baby boomers connecting on social networking sites jumped by 59% over last year's tally. The article goes on to say that the Gen Y'ers are turning more toward "on the go" services (e.g. mobile phone access) compared to the internet.
So, while you're "hip" and plugged into Blogs (since you're reading this), I'm curious how many of your fellow designers where you work have jumped on the Blog-wagon?
I look forward to your input.
Jerry "GenPart" Grzenia