Home > Community > Blogs > Logic Design > hug a money tree
Login with a Cadence account.
Not a member yet?
Create a permanent login account to make interactions with Cadence more conveniennt.

Register | Membership benefits
Get email delivery of the Logic Design blog (individual posts).


* Required Fields

Recipients email * (separate multiple addresses with commas)

Your name *

Your email *

Message *

Contact Us

* Required Fields
First Name *

Last Name *

Email *

Company / Institution *

Comments: *

Hug a Money Tree

Comments(0)Filed under: Logic Design, Green Electronics, low power design, IBM


If you watch TV here in the U.S., you've probably seen at least one of the commercials from IBM for their "go green" campaign.  There is a story thread that spans a few of these, here is part of it:





(if you can't see the above video, it's at http://www.youtube.com/watch?v=VSNFE6eUjfY)


If you can get past your admiration of the acting here, this does make a good point.  Reducing energy consumption is more than just a care-about for “tree huggers”, it is good for business in the long run.  It usually requires an up-front investment, but it is one that pays off.


This also applies in chip design.  Using techniques to reduce power may cost you up-front in terms of schedule – you have to figure out your power architecture, take it into account during synthesis and implementation, and of course verify it all the way through the flow – but it pays off.  That payoff can take different forms.  Maybe you can use a cheaper package.  Or not need to use an expensive heat removal device.  Or maybe it just makes your product more competitive or cost-effective for customers, winning you business.  Even that Brian Dennehy-wannabe boss in the commercial starts to see the benefits.  After all, he may not care about hugging trees, but if those trees have money on them he’ll see them in a new light.  


Leave a Comment

E-mail (will not be published)
 I have read and agree to the Terms of use and Community Guidelines.
Community Guidelines
The Cadence Design Communities support Cadence users and technologists interacting to exchange ideas, news, technical information, and best practices to solve problems and get the most from Cadence technology. The community is open to everyone, and to provide the most value, we require participants to follow our Community Guidelines that facilitate a quality exchange of ideas and information. By accessing, contributing, using or downloading any materials from the site, you agree to be bound by the full Community Guidelines.