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Video: IP Ecosystem Helps Xilinx Become a “Platform Provider”

Comments(1)Filed under: Industry Insights, FPGA, DAC, IP, Xilinx, ecosystem, ChipEstimate.com, video, Tokic

Xilinx is making a shift from being a silicon provider to a platform provider, according to David Tokic, director of partner ecosystem alliances at Xilinx. As such, the company is increasingly relying on a broad ecosystem that includes silicon IP, EDA, and services. In a video interview at the recent Design Automation Conference (DAC) conducted at the ChipEstimate.com booth, I asked Tokic what the IP ecosystem includes, what types of IP are most commonly used, what challenges customers have with IP integration, and what IP Xilinx provides directly as opposed to working with third parties.

If you think of Xilinx as an "FPGA" company, you may need to broaden your view. Tokic explained that Xilinx provides not only silicon, but targeted design platforms as well. These include base platforms for general logic development, platforms targeting specific technologies such as DSP and embedded, and application-specific platforms in such areas as automotive, broadcasting, and wireless and wired communications. Such platforms require a lot of IP.

Last year Cadence and Xilinx announced a Xilinx IP Ecosystem microsite at ChipEstimate.com.  In this video, Tokic explains why and talks about what it includes.

You can open the video below, or access it from the ChipEstimate.com site. At ChipEstimate.com you will also find a number of videos from the IP Talks! sessions held at DAC, including presenters from ARM, Arasan, Cadence, Xilinx, MoSys, TSMC, eSilicon, Apache, Kilopass, True Circuits, Samsung, and others.

Richard Goering


By Marc Perron on June 20, 2011
Thanks Richard for this article,
Xilinx's David Tokic "platform provider" speech is in line with a presentation I have given last march at e-Drive's Motor, Drives and Automation System conference in San Antonio, TX and titled "FPGA Technology as a Platform for Innovation Integration in Motor Drives apps".
You can access this presentation on my blog pe-fpga.com that's on FPGA Technology in Power Electronics applicatiions :
Best Regards, Marc.

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