Continuing our conversation on leveraging social media for EDA, at the Design Automation Conference (DAC 2012) I had the honor of interviewing again with EETimes editor Brian Fuller -- this time the focus of the conversation was on video. Specifically we talked about which video formats have proven to be most popular, and which are most effective for delivering complex technical information.
To play the video, click on the photo above or click here: http://goo.gl/BtDOp (Until the intro material from the live feed is edited out, you might need to manually skip ahead to the 5:06 mark in the video.)
Looking back at this conversation, the key point that I hope you come away with is that product managers -- not just corporate marketers -- need to include video as part of their social media campaigns and overall promotional strategy for their products. Like any other form of collateral, if the video is focused on a high value topic presented in a no-nonsense way, customers and prospects will watch. And thanks to modern search engines, they can discover your videos months and even years after they are first posted. Plus, these days high-quality video is relatively cheap to produce, and essentially free to distribute.
Product managers: are you seeing similar positive responses to your product-related videos? Please share your thoughts below, tweet them, or contact me offline.
Joe Hupcey III
On Twitter: @jhupcey -- http://twitter.com/jhupcey
My YouTube channel where most of the videos referred to in the interview are hosted:
An example of a "snack sized" tech tip video:
Our prior video discussion on effective social media channels for EDA:
Brian's EETimes+AVNet "Drive For Innovation" home page, hosting numerous videos of innovators across the country: