a Marketing guy, one thing that I really enjoy is getting on the road for a
big, splashy seminar series. For many EDA companies, that used to be a routine
annual event with 30 or 40 locations around the world. We'd split them up and
visit perhaps 8 or 10 cities apiece. The pace could be a bit brutal at times, sometimes
literally five countries in five days, but seminars provide a great chance to
get out of the office and see a whole bunch of customers at once. I've always
enjoyed presenting but I quickly learned the added value of informal customer
conversations at breaks and lunch.
last few years have been a bit challenging for seminars as everyone's travel
budgets have taken hits. Customers have been less likely to travel to regional
events, so we tried to do more customer-specific "verification summits" at
their offices. We also took advantage of the regional CDNLive! events with
aligned seminars that reduced travel for both Cadence and our customers. But this year we've returned to quite an
active schedule of seminars, some aligned with the Cadence Technology on Tour
(ToT) events and others independent for logistical reasons.
far this year we've had seminars in Israel, China, Taiwan, Korea, India, Germany,
Sweden, and Texas. I had the pleasure of attending the events in Taiwan a
couple of weeks ago and was impressed by the attendance and the high level of
interest in our technologies and products. The linchpin for the series is an
update on the Universal Verification Methodology (UVM) and the many ways that
Cadence supports and leverages the standard. Depending upon the interest in a
particular location, we cover additional topics related to state-of-the-art
verification and how engineers can use the Incisive product line to be
writing this blog post to draw your attention to the upcoming seminars,
specifically one being held in Chelmsford, Massachusetts next Tuesday, May 24.
We have a busy agenda planned, including sessions on the UVM, metric-driven
verification (MDV), debug in SimVision, new Specman/e features, applications for
formal analysis, low-power and mixed-signal verification, and our expanded
Verification IP (VIP) portfolio with the Denali products. There is truly
something for everyone involved in verification; registration is available now
have many more seminars coming your way; registration is now open
for France, Italy and the UK. Other locations in 2011 will include Japan, Silicon
Valley, Southern California, Colorado and Minnesota. Please keep your eye on
the Cadence events page for
details and registration information. If we're not planning a seminar close
enough to your location, or if there are topics you'd like to see not currently
covered, post a comment and offer a suggestion. I hope to see you all
somewhere, sometime in 2011 to fill you in on the latest and greatest
happenings in functional verification in the industry and here at Cadence.
truth is out there...sometimes it's in a blog.