One non-technology item that received an extraordinary buzz at DAC 2009 were the XJTAG Girls:
For those of you not at DAC, these sales models were effective in persuading passers by to trade contact info for a chance to win a portable GPS or iPod. Of the 5,135 combined exhibits-only and conference attendees, I'd conservatively guesstimate that the XJTAG Girls scanned about 7,500 badges.
As I can attest from first hand experience, the women were also good at screening for true prospects, immediately shuttling anyone with real questions to the company's sales & marketing execs for more in depth qualification and discussion. (Recall that Cadence's VIP portfolio includes a JTAG Universal Verification Component (UVC), so my queries of XJTAG were legit -- honest!)
The considerable buzz the XJTAG Girls created -- both on the floor itself, and the fact they came up in almost every conversation about the show -- has prompted me to draft a blog post on the marketing tradecraft of sale models and/or female booth greeters. But before I publish my commentary, I'd like to ask you all to take a 1 question survey on the XJTAG Girls and/or XJTAG's DAC floor strategy.
Click on this link to take the survey.
As with my last survey on "booth centric" vs. "paper centric" shows, I'll compile and share the results in this future post.
Joe Hupcey III
P.S. Yes, this is post is pretty sugar-y. But gimme a break, it's Friday after a very long week. I'm also drafting a "normal" DAC 2009 roll-up post as well, so stay tuned ...