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Curtain Lifts on Mobile World Congress 2014

Comments(0)Filed under: semiconductor design, consumer electronics design, Consumer Electronics, CES 2014, system design, #MWC14, Mobile World Congress, ray tracing, Imagination TechnologiesBARCELONA, SPAIN--Start with an astonishingly lovely city. Add in about 70,000 electronics-crazy attendees; stir in some jet lag, Sangria and paella, and you have Mobile World Congress 2014. 

The Cadence crew--which would number more than two-dozen strong at the show's open--worked all weekend to ready the booth for demos, meetings and customer visits. 

Sunday was a chance for us to nab official badges without endless lines, and try out a new wireless feature this year from Incipio that promises to make navigating MWC 2014 a little easier:

By Monday morning, as visitors streamed in from the chilly Spanish air outside, Cadence engineers stood ready. 

At one point, I chatted with Gary Brown,  Cadence marketing director for imaging and video, about face-detection systems, courtesy of Tensilica IVP and HiFi DSP technologies: 

Nearby, stood Imagination Technologies' large booth, chock full of consumer devices. I button-holed James McCombe, general manager of ray tracing technology, for some insights about a new PowerVR graphics technology that improves ray tracing, the sophisticated and compute-intensive graphics-rendering process that Imagination's optimizing:

Much more to come from here as we roam the halls of Mobile World Congress in search of compelling technology stories from in an around our booth. Follow us in near real time on the Cadence Mobile World Congress livestream as we report from Mobile World Congress and Embedded World (Nuremberg, Germany) this week!

 

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