Why did the engineer cross the road?
To get Unhinged.
Welcome to a new web TV program for the electronics industry, called
Unhinged, that will air every two weeks on YouTube. The pilot episode went live this morning and, to continue to whet your appetite,
we'll air the second show next week.
It's a cross between The
Daily Show, Letterman, and ESPN.
We aspire to amuse and inform our audience about technology news and trends,
and generate a laugh or two in the process. It's a new concept to the electronics industry, and we'd be thrilled if it inspired more of these types of creative communications programs.
Our pilot episode rummages through John Cooley's fridge,
tears down a Sony Trinitron television set and features an interview with the
legendary venture capitalist Jim Hogan, who offers a few secrets about what
makes a good startup and a good manager.
In episode 2, Gary Smith goes nuclear on EDA vendors and we
endeavor to make a printer/scanner fly, GoPro camera attached.
What's the point? You work really hard all day long
confronting the modern world's thorniest problems. You may minimize that and say
simply "it's what we do," but these are enormous challenges.
So, if we can bring a smile to your face and provoke a conversation and
inspire in a different way, then we're contributing to the global conversation
about electronics innovation. And at its heart, Unhinged is a valentine to the enormous innovation work being done in the Silicon Valley and every Silicon Valley around the world. It's an astonishing era.
Sean O'Kane of ChipEstimate TV has been thinking about a
show like this for three years. I've been doing industry video and
live-streaming for many years, trying to find a formula that works for a
technical audience. Like the chocolate and peanut butter crashing into each
other to from Reese's Peanut Butter Cups, Sean and I—now working together—were a
good match. Sean's the chocolate and I'm the peanut butter, if you need to know.
The shows are fixed into segments about industry news, a top
5 or 10 list, a teardown, and an industry interview. The interview is excerpted
as part of the 6- to 9-minute show and the complete interview is posted as a separate video asset on Cadence.com. Check out
the show when you want a few minutes' break on a Thursday, when each new episode airs, or Friday,
and then dive into the interview to get deeper insights from our guests.
Like all video programming, it'll evolve, so I want to hear
what you think as this show flowers.