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Live Q&A: Tackling Memory IP Challenges

Comments(0)Filed under: Cadence, EDA tool vendors, EDA tools, EDA companies, ip, verification, communications, embedded systems, design automation, electronics design, ChipEstimate, DDR4, memory controller ip, DDR3, memory ip core, DDR3 memory controller ip, memory architectures, interface design, IP blocks, memory ip

If you're a design engineer trying to navigate the world of changing intellectual property (IP) standards and how this affects your electronics system and subsystem designs, you have some choices:

  • Ask your boss for a month off to bone up on all the new specifications, features, and functions and get current
  • Lay your head softly on your desk and whimper
  • Join us for a live online Q&A Sept. 17 to get a firm grasp on the situation and boldly go forth into your next design-specification meeting

I don't know about you, but No. 3 sounds the most reasonable to me. 

Evolving Memory IP standards Cadence has assembled a half-dozen experts in memory IP and verification IP to chat about the challenges and solutions and answer your questions live and online. It's a great way to hear directly from domain experts and get immediate answers to your pressing questions.

Consider the changes in just the past decade (graphic, right): The rise of several interface standards such as PCI Express, USB, Ethernet, ARM's Advanced Microcontroller Bus Architecture (AMBA), and the Double Date Rate (DDR) memory interface have become universally deployed standards.

This is all well and good, but consider that the DDR standard itself, which was a single specification in 2000, has blossomed to 15 today. The ripple effect on design and other interface standards is enormous. And that's just the DDR standard. This obviously affects everything from system and subsystem design consideration to verification strategies and tactics.

Tom Hackett, Cadence Product Marketing Director and an expert on verification IP, wrote extensively about these challenges recently.

Hackett will host our chat session next Thursday. He'll be joined by:

  • Gopal Raghavan, a Cadence fellow, who is responsible for areas including IP roadmap development, SoC integration, and performance evaluation
  • Wendy Elsasser, a DDR IP architect at Cadence, who has more than 15 years of experience in design and architecture of SoC subsystems
  • Kishore Kasamsetty, Cadence product marketing director, who focuses on memory design IP
  • Scott Jacobson, senior product marketing manager at Cadence, who focuses on the memory model portfolio and Ethernet protocols
  • Robert Adams, director of the Cadence R&D Memory Model team

The live Q&A will begin at 11 a.m. PDT Sept. 17 and run for one hour. The session will be archived as well.  Register today.

We look forward to seeing you on the chat!

Brian Fuller

Related stories:

--"Custom Standards" and the Urgent Need for Next-Generation Intellectual Property

--Live Online Q&A with Cadence Memory IP Tech Experts

--HDMI 2.0 - Ushering in the Next Generation of Ultra HD TV

--Cadence IP blog

 

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