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Don't Confuse Primary With Only

Comments(0)Filed under: mixed-signal simulators, CDNLive, analog, Sanyo, Cusstom IC Design, Primary

Given the small nature of the EDA industry, I have read with some interest company announcements regarding "Primary" or "Key" EDA partnership status. In reading the content, it became clear to me that the wording was meant to obfuscate some important facts, particularly in the area of analog design which I work in. One might read those press releases and *think* that the quoted customer used only one EDA vendor's software for all their design needs. Or perhaps by "omission", the reader would be expected to make certain "assumptions" that were not true. That is why it was important for me to ask our customer SANYO Corporation to help "set the record straight". They have done so and you can read more by following this link. They are using Virtuoso IC6.1 combined with their extensive design expertise in the area of analog and mixed-signal design to help differentiate themselves from their competitors. Analog and mixed-signal design will differentiate the world's semiconductor companies from each other and help guarantee the strongest survive this economic turmoil. On a related note and just in time for CDNLive! EMEA, I am pleased to announce the completion of the 70th tape-out by our leading European customers using Virtuoso IC6.1.

Cadence has served the needs of the analog design community for 20 years and we will continue to innovate and serve in the years to come. That longevity allows us to set the standard by which all other EDA vendors in this space are judged, which if you think about it, I guess that makes Cadence the "Primary" vendor of analog and mixed-signal EDA design tools even if we are not the only EDA vendor in the world. I look forward to setting the record straight at more accounts.

Steve Lewis

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